Who We Are
We’re Joe and Sophie—a Ugandan-British couple who met in Uganda and built Equator Trails around our love of East Africa, travel, and running.
Joe is Ugandan and has lived and travelled across much of Africa, bringing deep knowledge and cultural insight to the journeys we design. Sophie lived and worked in Uganda, where she also discovered her love of running and hasn’t stopped since; she’s now training for her seventh marathon, cheered on as always by Joe.
From a marathon that crosses the equator to a 10k through the foothills of the Rwenzoris, we offer running experiences designed to be authentic, personal, and impactful —for you, for the places we visit, and the people who call them home.
Our Ethos
Authentic
With one foot in Uganda and the other in the UK, we bring a perspective shaped by lived experience, passion and respect for the places we travel through.
Personal
Whether you’re running solo or in a group, travelling with family or just looking for a different kind of journey, our itineraries are bespoke, built around your pace, interests, and budgets.
Impactful
We work closely with local guides, businesses, and communities to ensure that our trips support the people and places we visit through thoughtful, lasting partnerships.